One of the key drivers of consumer loyalty is when a business demonstrates support for pro- LGBTQ anti-discrimination policies, Nelson added. This month, Congress passed the LGBTQ Equality Act, which will give civil rights protections to such individuals if the measure is later approved by the Senate. are among the 161 corporate sponsors - a stark contrast to when the bill was introduced four years ago and the only companies publicly supporting the measure were Apple, The Dow Chemical Co. If you like it, WEAR IT I got a ton of questions about my outfit for the VIP Screening of Rocketman. and Levi Strauss & Co.ĭuring the fight for same-sex-marriage equality in 2015, the cause also received elevated support from major companies - no doubt fueled by greater public interest in the issue. Plus Size Rainbow Clothing Has No Gender As you are shopping for plus size rainbow clothing for Pride this year, it’s important to remember that clothing has no gender. Nike Inc., Amazon and Target Corp were among the 379 corporations that petitioned the Supreme Court in a friend-of-the-court brief to strike down state bans. “All of these companies understand in various degrees that is a business driver,” said Todd Sears, founder of Out Leadership, an advisory firm that helps companies grow business through LGBTQ inclusion.
